A model’s card: several contrasting frames and her measurements on a single sheet. It is left behind at a casting and goes to the client first.
How it is built
Printed on heavy stock, usually around 15×20 cm. The front carries the portrait you are recognised by; the back holds three or four frames plus the data: name, height, measurements, shoe size, hair and eye colour, agency details.
The frames on the back are chosen not to repeat each other: a close-up, a full-length, something in movement, one commercial look. The point is to show range in a second, not to line up your best pictures.
Why it survives in the age of links
At a casting the client ends up with a stack of cards and a few minutes each. Nobody opens a link at that moment — the card goes into the yes pile or the no pile. The digital version works later, once the list is already short.
When it is updated
Once a year, and sooner after any visible change: a haircut, a colour, weight, a tan. The card has to match how you look today, or that conversation happens on set instead, where it is too late.
Who makes it
The agency — printing is part of its job, though the cost is sometimes withheld from future fees, which is a question to ask in advance. A model who has worked in several countries has several cards, and the old ones are not thrown away: they stay in the book as evidence of experience.
Without an agency
Build it yourself: same format, same data, your own contacts and a profile link instead of agency details. Print a small run, because it will need redoing after a season.
