Revista — Estilo y maquillaje

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The Pull Book: A Stylist's Portfolio of Looks

Why stylists get booked on documented looks rather than good taste — and how to build a pull book that works as proof, showroom track record and living portfolio at once.

Alina Kotova 2 weeks ago

Grooming Men for Camera

Evening skin without a made-up face: base decisions, shine control, beard lines, and the word-for-word scripts that get nervous male talent through the chair — plus the mirror moment that decides whether they ever come back.

Alina Kotova 2 weeks ago

The Close-Up Checklist: Nails, Lips, Edges

A working inspection routine for detail frames — hands, lips, garment edges, jewellery and hair — plus the sixty-second ritual that catches flaws before the macro lens does.

Alina Kotova 3 weeks ago

How Fabrics Photograph: Black, White, Patterns, Shine

Black eats detail, white blows out, fine stripes moire and satin throws hotspots — how to predict all of it at the rack, in ninety seconds with a phone, before the garment ever reaches set.

Alina Kotova 3 weeks ago

Steam, Pin, Tape: On-Set Garment Tricks

The stylist's field kit and clip map that make any garment fit any body in five minutes — and send every piece back to the showroom without a trace of the shoot.

Alina Kotova 3 weeks ago

The Working MUA Kit: Essentials Versus Marketing

What actually gets used on set versus what the beauty industry sold you — the core kit by function, hygiene that clients notice, and the upgrade order when money appears.

Alina Kotova 1 months ago

From Reference to Original: Concept Work Without Copying

The moodboard guide taught assembly; this teaches transformation — extracting the principle behind a reference, crossing sources, and the test that separates homage from clone.

Alina Kotova 1 months ago

No Hairstylist on Set: Hair Basics Every Small Team Needs

Ninety percent of test shoots have no hair person on the crew list. Flyaway control, three safe shapes anyone can build, heat-tool triage, and when to leave hair alone.

Alina Kotova 1 months ago

Breaking In as a Stylist: From Assisting to the First Paid Job

The unglamorous route that works: assisting, test shoots, building a pull book — and the moment to start charging.

Alina Kotova 2 months ago

Makeup for Camera: What Survives Flash and 4K

Why great street makeup dies under strobes: base, shine control and colour choices for photo versus video, with a pre-shoot test routine.

Alina Kotova 2 months ago

Styling on Zero Budget: Thrift, Pull, DIY

Editorial wardrobe without a fashion cupboard: second-hand sourcing, borrowing from local brands, and alterations that read on camera.

Alina Kotova 2 months ago

Moodboards That Put a Team on the Same Page

How to build a board that answers questions instead of decorating a chat: references, palette, anti-references, and a shot list that survives contact with reality.

Alina Kotova 2 months ago

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Breaking In as a Stylist: From Assisting to the First Paid Job The unglamorous route that works: assisting, test shoots, building a pull book — and the moment to start charging.